Meal planning.
One table. Different needs.
No compromises.

Meal planning.
One table. Different needs. No compromises.

Meal planning.
One table.
Different needs.
No compromises.

Outcomes

Meals feel varied, not repetitive

Protein and portion goals met, without manual calculation

Dinners automatically flex around who is home and how demanding the day has been

One weekly shop works, with fresh top-ups clearly separated

Each person's goals and tastes met, without trade-offs

The person behind the system.

The person
behind the system.

The person
behind the system.

Darren is a self-employed parent with primary childcare responsibility. He trains as an endurance athlete. He cares about nutrition, performance, his wife and son enjoying meals and his son building a healthy relationship with food. He has very little patience for life admin disguised as organisation.

Darren is a self-employed parent with primary childcare
responsibility. He trains as an endurance athlete. He cares about his wife and son enjoying meals and his son building a healthy relationship with food. He has very little patience for life admin disguised as organisation.

Darren is a self-employed parent
with primary childcare responsibility. He trains as an endurance athlete.
He cares about nutrition, performance, his wife and son enjoying meals and his son building a healthy relationship with food. He has very little patience for life admin disguised as organisation.

Their friction

Their friction

The same meals repeat because they are safe

Solving nutrition for one person breaks enjoyment for others

Portion sizes never line up cleanly across the family

Shopping orders either overbuy or fall short

Planning competes with already depleted energy

Time cost

6 hours per month

The system design

The system design

The system design

1

The foundation layer

Weekday dinners are planned once and quietly taken care of.

Shopping lists are built.

2

The personal layer

The system starts with taste. A photographed cookbook shelf becomes a working flavour profile. New dish recommendations sit close to what the family already enjoys.

Each meal satisfies three demanding diners. One large, high-protein portion. One smaller, taste-first portion. One child-friendly version that still belongs at the same table.

3

The ergonomic layer

The plan adapts to the real week, not an ideal one.

The family calendar shapes dinners in two ways: who is home, and how demanding the day already is. On heavier days effort has already been spent earlier in the week. Leftovers and double-cooked meals appear without needing a decision.

Shopping lists respect how food perishes, not how weeks are labelled. Anything that won't survive from a Monday delivery is flagged for a Friday top-up visit to the butcher, grocer or fishmonger.

Details we love

Macros calculated

Macros calculated

No more nutritional maths needed for anybody tracking macros.

Wildcards

Each week the system offers a shortlist of meals. Most are familiar but a couple gently stretch taste.

Clever formatting

Recipes are shared with the weights and measures inline. No need for scrolling back and forth while cooking.

Imagine your version

Whose needs are being averaged out in your household?

What would change if meal planning decisions were already settled before the week began?