I help founder‑ledbusinesses getserious about AI.
I’ll help you cut through the noise, work out what’s actually relevant to your business, and figure out where to begin.
Not efficiency.Expanded capability.
The businesses getting the most from AI aren’t just doing the same things faster. They’re doing things they couldn’t have attempted before: making better decisions, serving customers in new ways, running leaner operations. That’s the real opportunity: not efficiency, but expanded capability.
Most mature businesses know that opportunity is there. The problem is knowing where to begin.
Startups can design for AI from day one. Established businesses can’t, and shouldn’t try to. The starting point looks different, and getting it right matters. That’s exactly what I help with.

The problem is knowingwhere to begin.
Ways to work together
- Typically 2 to 4 weeks

AI readiness audit
An honest assessment of where your business actually stands: your data, your people’s literacy, and where AI would help or hinder. You learn your starting point and what needs to happen before you move forward.
- Follows the audit, or commissioned alone

Strategic AI roadmap
The opportunities most relevant to your business objectives, sequenced into a practical plan that reflects what you can realistically deliver. Not a theoretical strategy document: a working plan.
- Fixed days per month, scope agreed upfront

AI advisory
An AI-fluent partner in your corner on an ongoing basis, without the cost or commitment of a full hire. For founder-led teams that need an experienced voice in the room.
- One-to-one or with your team

AI coaching
Coaching for leaders who want to build fluency and confidence with AI in their own work, or sessions with your team so everyone works from shared principles.
Not ready for a full programme? We can start with a single session.

I’m Darren.
I’ve spent 25+ years in design, product management and founder roles, building and running businesses where the job was to make good decisions under uncertainty and bring people with you.
The bottleneck in AI adoption for most SMEs isn’t technology. It’s knowing what to prioritise, in what order, and how to bring your people with you.
I’m based in London and work internationally with individuals, leadership and founder‑led businesses.
Working with an international investment group across their portfolio.
Managing the transition to AI-native operations, building internal literacy, and sequencing the highest-value opportunities for each business.
“Having worked with Darren over a number of years, his continued self-development and ability to master changing technologies has resulted in him always delivering professional and cutting edge projects.”A Millet, Managing Partner, Antler
“Working with Darren was brilliant. I could not recommend him highly enough. One of those rare occasions where the result wildly exceeds the brief.”B Scott, Founder, Gogeta
Not sure where to start?
That’s exactly what the first conversation is for. Book a free 20-minute call. No pitch. Just a conversation about where you are and whether I can help.
Book a free 20-minute conversation darren@futuremadehuman.com